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Field notes

Practical writing on running promotions that hold up to scrutiny.

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ComplianceJul 18

The disclosure placement that actually survives a platform review

6 min read
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CopyJul 11

Why the "who this is not for" paragraph outperforms the pitch

5 min read
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VideoJul 04

A nine-scene structure for faceless review videos

8 min read
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TrackingJun 26

One link per placement, and what it tells you a month later

4 min read
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BonusesJun 19

Stating bonus value honestly without killing the offer

7 min read
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AnalyticsJun 12

Measured, imported, entered: keeping three number types apart

6 min read